The accountant of a retailer has just had a €50,000 request to implement an activity-based costing system quickly turned down. A senior vice-president, in rejecting the request, noted, 'Given a choice, I will always prefer a €50,000 investment in improving things a customer sees or experiences, such as our shelves or our store layout. How does a customer benefit by our spending €50,000 on a supposedly better accounting system? How should the accountant respond?