The Carter Company can choose between two advertising strategies (I and II). Its most important competitor, Rosedale Associates, has a choice of three advertising strategies (a, b, c). The estimated payoff to Rosedale Associates away from the Carter Company is given by the payoff matrix

Where the entries represent thousands of dollars per week. Determine the optimal strategies for each company?

Transcribed Image Text:

II -2 a -3 -2