The communications mix is potentially made up of many things and is constantly mutating. Choose two contrasting

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The communications mix is potentially made up of many things and is constantly mutating. Choose two contrasting product categories and highlight the likely communications' mix differences when launching a product within each category.

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Marketing Communications Management Analysis Planning Implementation

ISBN: 978-0857027870

2nd edition

Authors: Paul Copley

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Question Posted: Apr 18, 2017 12:07 PM

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The communications mix is potentially made up of many things and is constantly mutating. Choose two contrasting

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Marketing Communications Management Analysis Planning Implementation

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