The firm in 13-19 above ignores competitive prices because it has a differentiated product. It uses full-cost-based

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The firm in 13-19 above ignores competitive prices because it has a differentiated product. It uses full-cost-based pricing with a 40 percent markup. What is the firm’s price?

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Cost management a strategic approach

ISBN: 978-0073526942

5th edition

Authors: Edward J. Blocher, David E. Stout, Gary Cokins

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