The International Licensing Industry Merchandisers’ Association (LIMA; www.licensing.org) is an organization with offices worldwide. It fosters the growth and expansion of licensing by helping members network, educating members about licensing, and establishing standards of ethical and professional conduct in intellectual property licensing. Suppose you work for a small animation company that has developed several popular cartoon characters that have licensing potential, in the same way that Disney licenses its cartoon characters. Management would like to learn more about becoming a licensor of its cartoon characters. To begin licensing the characters to interested garment makers, school supply manufacturers, and similar firms, visit the LIMA Web site and write a memo that addresses the following:

a. Who are the major members of LIMA?

b. What are the major trade shows that your firm can attend to exhibit its licensable products and learn more about licensing?

c. What types of seminars and training are available to learn more about becoming a licensor?

d. Based on the information provided at the site, what can you learn about anti-counterfeiting activities and challenges in licensing?