The local Ford dealership is interested in collecting data to answer the following information research questions: How

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The local Ford dealership is interested in collecting data to answer the following information research questions: “How likely are young adults to purchase a new automobile within a year after graduating from college?” Design a nominal, ordinal, interval, and ratio scale measurement that will allow the dealership to collect the required data. In your opinion, which one of your designs would be most useful to the dealership?
The main information question is “How likely are young adults to purchase a new automobile within a year after graduating from college?”
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Essentials of Marketing Research

ISBN: 978-0073404820

2nd edition

Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau

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