The management of a supermarket chain wanted to investigate if the percentages of men and women who prefer to buy national brand products over the store brand products are different. A sample of 600 men shoppers at the company’s supermarkets showed that 246 of them prefer to buy national brand products over the store brand products. Another sample of 700 women shoppers at the company’s supermarkets showed that 266 of them prefer to buy national brand products over the store brand products.
a. What is the point estimate of the difference between the two population proportions?
b. Construct a 98% confidence interval for the difference between the proportions of all men and all women shoppers at these supermarkets who prefer to buy national brand products over the store brand products.
c. Testing at a 1% significance level, can you conclude that the proportions of all men and all women shoppers at these supermarkets who prefer to buy national brand products over the store brand products are different?