The marketing manager at Crystallo Bottling Company is studying the relationship between the number of cases per

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The marketing manager at Crystallo Bottling Company is studying the relationship between the number of cases per shipment and transportation costs. An analysis of the data from the previous problem produced the following simple regression output:
The marketing manager at Crystallo Bottling Company is studying the

R2 = 0.970
Thus, the regression equation is
Y = 0.065X + 87.000
a. Is the evidence consistent with the hypothesis that increasing the number of cases per shipment increases transportation cost?
b. If so, how strong is the relationship between the variables?
c. Based on this analysis, what is the expected additional shipping cost for each extra case per shipment?
Use the AFC member survey (Exhibit 16.2), codebook (Exhibit 16.3), and data ("Avery Fitness Center Data") to perform the following analyses. The data are available in both Excel and SPSS format at www.cengage brain.com. Search for this book and then select the tab "Free Materials" and "Access Now" to view.

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Basic Marketing Research

ISBN: 978-1133188544

8th edition

Authors: Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill

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