The planning stage of a DSM involves consideration of 'where do we want to go?' and targets.

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The planning stage of a DSM involves consideration of 'where do we want to go?' and targets. Discuss the importance of establishing targets early on in campaign planning and managing.

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Marketing Communications Management Analysis Planning Implementation

ISBN: 978-0857027870

2nd edition

Authors: Paul Copley

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Question Posted: Apr 18, 2017 12:08 PM

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The planning stage of a DSM involves consideration of 'where do we want to go?' and targets.

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This includes issues such as mass marketing and segmentation nich...View the full answer

Marketing Communications Management Analysis Planning Implementation

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