The primary strategic initiatives of Ford Motor Company's restructuring plan executed between 2005 and 2010 involved accelerating

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The primary strategic initiatives of Ford Motor Company's restructuring plan executed between 2005 and 2010 involved accelerating the development of new cars that customers would value, improving its balance sheet, working with its union employees to improve manufacturing competitiveness, reducing product engineering costs, reducing production capacity by approximately 40 percent, and reducing hourly head count by 40 to 50 percent. At the conclusion of the restructuring plan in 2010, Ford was ranked first among U.S. automobile manufacturers by J.D. Power in initial quality and had earned more than $5.4 billion in pre-tax profit on net revenues of $64.4 billion. Explain why its strategic initiatives taken at various organizational levels and functions were necessarily tightly coordinated to achieve its commendable results.
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Crafting and Executing Strategy The Quest for Competitive Advantage

ISBN: 978-0078029509

19th edition

Authors: Arthur Thompson, Margaret Peteraf, John Gamble, A. J. Strickland III

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