The same brand and model personal computer is sold in specialty computer stores, discount stores, category specialists,

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The same brand and model personal computer is sold in specialty computer stores, discount stores, category specialists, and warehouse stores. Why would a customer choose one store over another?

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Retailing Management

ISBN: 978-0070893207

4th Canadian Edition

Authors: Michael Levy, Barton Weitz, Dea Watson

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Question Posted: Dec 15, 2015 07:35 AM

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The same brand and model personal computer is sold in specialty computer stores, discount stores, category specialists,

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Each type of retail store provides a unique combination of price and services tailored to the needs ...View the full answer

Retailing Management

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