The same brand and style of mens suits are sold at different prices at a department store

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The same brand and style of men’s suits are sold at different prices at a department store like Macy’s and at a specialty store like Men’s Wearhouse. Why would a customer choose to buy the suit from one store rather than the other?

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Retailing Management

ISBN: 978-1259573088

10th edition

Authors: Michael Levy, Barton Weitz, Dhruv Grewal

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