The September 9, 2007, issue of the New York Times includes an article by Denise Caruso entitled

Question:

The September 9, 2007, issue of the New York Times includes an article by Denise Caruso entitled “When Balance Sheets Collide with the New Economy.”
Instructions
Read the article and answer the following questions.
(a) What are some examples of “valuable assets” that the article says currently do not have a home on the balance sheet?
(b) What examples does the company give of the value of reputation and how it can affect a stock price?
(c) What justification does the article give for having companies report on their environmental and social responsibility, and their strategy for dealing with disasters?
(d) Are any initiatives currently being used that try to account for that do not currently show up on the balance sheet?

Intangible Assets
An intangible asset is a resource controlled by an entity without physical substance. Unlike other assets, an intangible asset has no physical existence and you cannot touch it.Types of Intangible Assets and ExamplesSome examples are patented...