The sleeper effect implies that perhaps we should not worry too much, about how positively people evaluate

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The sleeper effect implies that perhaps we should not worry too much, about how positively people evaluate a source. Similarly, there is a saying in public relations that “any publicity is good publicity.” Do you agree?

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Consumer Behavior Buying, Having and Being

ISBN: 978-0133450897

11th edition

Authors: Michael R. Solomon

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Question Posted: Jul 11, 2015 01:28 AM

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The sleeper effect implies that perhaps we should not worry too much, about how positively people evaluate

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Consumer Behavior Buying, Having and Being

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