Question: The You Be the VC 15.1 feature focuses on IceBorn, a rapidly growing franchise organization that furnishese its franchisees state-of-the-art, 24-hour, on-demand ice and water

The “You Be the VC 15.1” feature focuses on IceBorn, a rapidly growing franchise organization that furnishese its franchisees state-of-the-art, 24-hour, on-demand ice and water vending machines. If you were the CEO of IceBorn, what lessons would you learn by studying Curves’ troubles?

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