Think of your favorite retailers. How have they integrated their channel system? How would you like their

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Think of your favorite retailers. How have they integrated their channel system? How would you like their channels to be integrated? Do you use multiple channels from them? Why?

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Marketing management

ISBN: 978-0132102926

14th Edition

Authors: Philip Kotler, Kevin Lane Keller

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Question Posted: Jan 05, 2012 03:17 AM

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Think of your favorite retailers. How have they integrated their channel system? How would you like their

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Many multichannel retailers didnt start out that way As new channels grow it becomes necessary to integrate them to provide a unified customer experience Unfortunately this integration effort often en...View the full answer

Marketing management

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