This chapter reviewed five basic principles for print ad design: balance, proportion, order, unity, and emphasis. Give

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This chapter reviewed five basic principles for print ad design: balance, proportion, order, unity, and emphasis. Give an example of how each of these principles might be employed to enhance the selling message of a print ad.

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Advertising and Integrated Brand Promotion

ISBN: 978-0538473323

6th edition

Authors: Thomas O'Guinn, Chris Allen, Richard Semenik

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Question Posted: Apr 19, 2016 11:44 AM

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This chapter reviewed five basic principles for print ad design: balance, proportion, order, unity, and emphasis. Give

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Just as we have pressed the marketing students to be more aesthetic here we a...View the full answer

Advertising and Integrated Brand Promotion

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