Identify the strategic roles that illustration plays in increasing the effectiveness of a print advertisement from a

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Identify the strategic roles that illustration plays in increasing the effectiveness of a print advertisement from a communications and marketing perspective.

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Advertising and Integrated Brand Promotion

ISBN: 978-0538473323

6th edition

Authors: Thomas O'Guinn, Chris Allen, Richard Semenik

Question Posted: Apr 19, 2016 11:44 AM

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Identify the strategic roles that illustration plays in increasing the effectiveness of a print advertisement from a

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Advertising and Integrated Brand Promotion

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