To help you understand and compare the performance of two companies in the same industry. Find the

Question:

To help you understand and compare the performance of two companies in the same industry.
Find the Columbia Sportswear Company Annual Report located in Appendix A and go to the Selected Financial Data starting on page 646. Now access the 2014 Annual Report for Under Armour, Inc. from the Internet. For instructions on how to access the report online, see the Industry Analysis in Chapter 1. The company's Selected Financial Data start on page 28.
The Selected Financial Data is the area of the annual report where companies supply the reader of the with five years of data to analyze. It is then up to the reader to determine the trend of the company.
Requirements
In your opinion and based on what you have learned from this chapter, what is the trend of each of these companies? And based on this data, which company would you invest in?
Financial Statements
Financial statements are the standardized formats to present the financial information related to a business or an organization for its users. Financial statements contain the historical information as well as current period’s financial...