To introduce your IT strategy, provide an executive summary that clearly describes what you are recommending and why it will benefit the business. Include a brief summary of the financial benefits.
In one or more paragraphs provide a description of the business and the issues / opportunities associated with the business. This section should include what is known about the products, customers, competitors, and financial situation for the case study.
In one or more paragraphs, introduce the IT initiatives you are proposing. You must have at least three initiatives, but you can have more than that.
Describe initiative one in detail. Make sure you include how the initiative will benefit the business. Any technical terms need to be explained so that a business person can understand what you are proposing. Each initiative should be less than one page.
Sourcing Strategy
In one or more paragraphs, describe your sourcing strategy. Will the implementation of the initiatives be done with in-house or outside resources, or a combination of the two? Will ongoing support be done with in-house or outside resources, or a combination? In other words, who (what organization) will do the work? You will need to explain why are proposing a certain strategy. For instance, outside expertise may be needed to supplement the internal personnel regarding the use of certain technologies. Make sure the financials reflect the costs in your sourcing strategy.]
Financial Case
[Describe the cost / benefit analysis in one or more paragraphs. Be very clear about how much the IT initiatives will cost and what the expected benefits will be. Cite resources that you used to develop your cost / benefit analysis. For instance, you may have found an article on another company that was able to achieve a 20% increase in sales with an initiative similar to what you are recommending. The more concrete examples you can cite, the more believable the financial case will be. After summarizing the financial reasons for your proposal, refer the reader to Table 1. Update Table 1 on with the data from your return on investment spreadsheet.

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Table 1 Return on Investment Year 1 2 3 [Company Name] Initial Investment so Hardware costs $o Purchased software costs / licenses $0 Development costs Training costs $0 $0 Conversion costs $0 [Other initial investments] [Other initial investments] $0 $0 Total Initial Investments Benefits fromTechnology Strategy O$ $0 Increased sales and revenue $0 $0 Reduced personnel costs $0 $0 Reduced product costs $0 $0 $0 Reduced distribution costs $0 $0 $0 Reduced advertising and marketing costs O$ $0 $0 [Other benefits] $0 so $0 $0 [Other benefits] $0 $0 $0 [Other benefits] $0 $0 $0 Total Benefits $0 $0 so $0 Costs (Excluding Initial Capital Investments) Depreciation on capital expenditures $0 $0 O$ Software licensing fees $0 $0 $0 Ongoing user support and training $0 $0 $0 O$ $0 O$ $0 $0 Ongoing systems support $0 Hosting / Cloud computing $0 General and administrative $0 $0