TreadMile produces two types of exercise treadmills: Regular and Deluxe. The exercise craze is such that TreadMile
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______________________________________________________________Per Unit
___________________________________________________________Deluxe Regular
Sale price . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $990...........$550
Costs:
Direct materials. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$300...........$100
Direct labor. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 82............182
Variable manufacturing overhead. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 252............84
Fixed manufacturing overhead * . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 126............42
Variable operating expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .115.............67
Total cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $875..........$475
Operating income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$115...........$ 75
* Allocated on the basis of machine hours.
What product mix will maximize operating income?
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