Typically the company has only 10 days sales in inventory and 5 days sales in receivables. The
Question:
At a recent meeting of key executives, Nadine Hunt, senior VP of marketing, proposed dropping prices to grab even more market share. Preston Hunt, the chief operating officer, objected and said, “Nadine, our margin is only 5 percent. If we drop our price, our margin drops, and a lower margin means less cash coming into the company. If cash flow drops, we could have a very significant problem.”
Required
Assume the role of Nadine and explain why cash flow is not likely to be a problem.
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Related Book For
Question Posted: