Under what conditions would a sample be preferable to a census? A census preferable to a sample?

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Marketing Research An Applied Orientation

ISBN: 978-0136085430

6th edition

Authors: Naresh K Malhotra

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Question Posted: Mar 03, 2016 02:01 AM

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Under what conditions would a sample be preferable to a census? A census preferable to a sample?

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A sample is preferable to a census when a cost constraints prohibit fu...View the full answer

Marketing Research An Applied Orientation

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