Use the DDB data in Table 5B to examine differences in the following characteristics across ethnic subcultures. What might explain these differences?
a) Enjoy shopping for items influenced by other cultures
b) Religion is a big part of my life
c) Try to maintain a youthful appearance
d) When making family decisions, considerations of kids comes first
e) There is not enough ethnic diversity in commercials today
f) Want to look a little different from others