Using the DDB data in Table 5A, create age groups that approximate the generations described in the

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Using the DDB data in Table 5A, create age groups that approximate the generations described in the text. For which products and activities are there the greatest differences? Why is this the case?
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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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