Use the DDB data (Tables 1B through 7B) to determine the characteristics of new-product innovators. Why is

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Use the DDB data (Tables 1B through 7B) to determine the characteristics of new-product innovators. Why is this the case? What are the marketing implications?

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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Question Posted: Feb 17, 2016 03:57 AM

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Use the DDB data (Tables 1B through 7B) to determine the characteristics of new-product innovators. Why is

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Consumer Behavior Building Marketing Strategy

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