What are the characteristics of those who like to play it safe by sticking with well-known brand

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What are the characteristics of those who like to “play it safe” by sticking with well-known brand names (Tables 1B through 7B)? How do these consumers compare with the innovators you found in Question 1?

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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Question Posted: Feb 17, 2016 03:57 AM

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What are the characteristics of those who like to play it safe by sticking with well-known brand

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I try to stick to wellknown brand names Low High Children at Home 23 213 4 349 ...View the full answer

Consumer Behavior Building Marketing Strategy

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