Using a continuum with Order taker at one end and Order getter at the other, where would

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Using a continuum with “Order taker” at one end and “Order getter” at the other, where would you place each of the following sales jobs?
(a) Burger King counter clerk,
(b) Automobile insurance salesperson,
(c) IBM computer salesperson,
(d) Life insurance salesperson,
(e) Shoe salesperson.

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Marketing The Core

ISBN: 978-0078028922

5th edition

Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius

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