Using ABC to improve product pricing) Answer the four questions posed in the case. Include in your
Question:
A.) Determine the gross profit margin for each product produced based on the ABC data [(selling price - ABC cost per unit) x Units produced]
b.) Determine the gross profit margin for each product produced based on the traditional costing data [(selling price - traditional cost per unit) x units produced}
c,) Provide an explanation as to why the cost of OS-367 may have increased under the ABC system while the cost of GS-157 decreased.
d.) Suggest what action management might take with respect to the discovering resulting from the ABC versus traditional costing analysis. Assume that Drilling Innovations expects to produce a gross profit margin on each product of at least 30 percent of the selling price.
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Global Marketing management
ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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