Using an Internet search engine, search for strategic alliance, and identify three recently formed alliances. For each
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Using an Internet search engine, search for “strategic alliance,” and identify three recently formed alliances. For each alliance, identify whether the companies’ other products are generally competitors or complementary products. What are the goals of the alliance? What brought them together? Discuss whether you think a strategic alliance is an effective way for these organizations to meet their goals.
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Related Book For
Management Leading & Collaborating in a Competitive World
ISBN: 978-0077862541
11th edition
Authors: Thomas Bateman, Scott Snell
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