Using Exhibit 4-1 and case examples from marketing firms' websites, discover how favored technique approaches to research

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Using Exhibit 4-1 and case examples from marketing firms' websites, discover how “favored technique” approaches to research design dominate many firm’s strategies.

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Business Research Methods

ISBN: 978-0073521503

12th edition

Authors: Donald R. Cooper, Pamela S. Schindler

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Question Posted: Sep 17, 2014 10:27 AM

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Using Exhibit 4-1 and case examples from marketing firms' websites, discover how favored technique approaches to research

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Business Research Methods

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