Question: Via Media does business in three different business segments: (1) entertainment, (2) publishing/information, and (3) consumer/commercial finance. Results for a recent year were as follows
Via Media does business in three different business segments: (1) entertainment, (2) publishing/information, and (3) consumer/commercial finance. Results for a recent year were as follows (in millions):

1. Compute the following for each business segment:
a. Return on sales
b. Capital turnover
c. ROI
2. Comment on the differences in ROI among the business segments. Include reasons for the differences.
Entertainment Publishing/Information Consumer/Commercial Finance Revenues $1,050 $ 700 $1,060 Operating Income $210 S140 S265 Total Assets $1,000 $1,400 $ 848
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