Visit one of the sites listed below. Evaluate the effectiveness of the site in terms of marketing

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Visit one of the sites listed below. Evaluate the effectiveness of the site in terms of marketing to children and the degree to which it represents an ethically sound approach to marketing to children.

a) www.kelloggs.com

b) www.fritolay.com

c) www.warnerbros.com

d) www.crayola.com

e) www.nabisco.com

f) www.barbie.com

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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Question Posted: Feb 17, 2016 03:55 AM

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Visit one of the sites listed below. Evaluate the effectiveness of the site in terms of marketing

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These sites change rapidly When visited in 2008 some of the sites were targeting both children and p...View the full answer

Consumer Behavior Building Marketing Strategy

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