Visit some of the marketing and other professors in your college. Ask them for papers they have

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Visit some of the marketing and other professors in your college. Ask them for papers they have published using SEM. Write a simple description of the SEM analysis that was done in one of the papers.

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Marketing Research An Applied Orientation

ISBN: 978-0136085430

6th edition

Authors: Naresh K Malhotra

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Question Posted: Mar 03, 2016 02:15 AM

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Marketing Research An Applied Orientation

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