Visit the Web sites of other government buying resources listed in the chapter to learn more about

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Visit the Web sites of other government buying resources listed in the chapter to learn more about them. Write a brief report explaining how small businesses can use these resources.

How would you like to sell to a customer that spends billions of dollars per year on contractors? If so, you need to learn how to crack the federal government market. The federal government purchases goods ranging from toilet paper to aircraft carriers and services from janitorial supplies to high-tech IT. This is a lucrative market—especially during economic downturns. Companies such as Dataguise, a database security solutions company, and Kearney & Company, an accounting firm, focus their marketing solely on this market. How do businesses—big and small—find out about opportunities in this market? One way is to search the government’s Web site for opportunities. A great deal of the government’s buying is now done online.


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Principles of Marketing

ISBN: 978-0132167123

14th Edition

Authors: Philip Kotler, Gary Armstrong

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