Walmart has a new logo, new stores, and a new green business model, and now the retail giant is working on a new way to advertise. Walmart's Family Moments campaign integrates the retailer's store brands into films and activities for the whole family. Write a report on Walmart's recent move to sponsor Friday night films at NBC, and explain how the films provide targeted advertising opportunities for the retailer. In your report, brainstorm a new idea for this Walmart campaign that makes use of product placement, branded entertainment, or event sponsorship.