Using BMW as the example, explain the difference between product placements and branded entertainment.

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Advertising and Integrated Brand Promotion

ISBN: 978-0538473323

6th edition

Authors: Thomas O'Guinn, Chris Allen, Richard Semenik

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Question Posted: Apr 19, 2016 11:47 AM

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Using BMW as the example, explain the difference between product placements and branded entertainment.

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The key distinction between product placements and branded entertainment is tha...View the full answer

Advertising and Integrated Brand Promotion

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