Weekly demand at Hot Pizza are as follows:
Week Demand (S)
1........................................108
2........................................116
3........................................118
4........................................124
5.........................................96
6 ......................................119
7.........................................96
8.......................................102
9.......................................112
10.....................................102
11.......................................92
12.......................................91
Estimate demand for the next four weeks using a four-week moving average as well as simple exponential smoothing with α = 0.1. Evaluate the MAD, MADE, MSE, bias and TS in each case. Which of the two methods do you prefer? Why?