What type of exploratory research would you suggest in the following situations? a. A product manager suggests

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What type of exploratory research would you suggest in the following situations?

a. A product manager suggests development of a nontobacco cigarette blended from wheat, cocoa, and citrus.

b. A research project has the purpose of evaluating potential names for a corporate spin-off.

c. A human resource manager must determine the most important benefits of an employee health plan.

d. An advertiser wishes to identify the symbolism associated with cigar smoking.

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Business research methods

ISBN: 978-1439080672

8th Edition

Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff

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Question Posted: Oct 02, 2012 07:43 AM

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What type of exploratory research would you suggest in the following situations? a. A product manager suggests

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a The nontobacco cigarette may have many unconscious associations A thematic apperception test might ...View the full answer

Business research methods

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