What are intangibles? How do basic marketing concepts apply to the marketing of intangibles?

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Marketing Real People, Real Choices

ISBN: 978-0132913171

4th Canadian Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah

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Question Posted: Dec 07, 2015 06:55 AM

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What are intangibles? How do basic marketing concepts apply to the marketing of intangibles?

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Intangibles are experiencebased products that cannot be touched The basic m...View the full answer

Marketing Real People, Real Choices

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