What are intellectual property rights? Why should a company in international marketing take special steps to protect

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What are intellectual property rights? Why should a company in international marketing take special steps to protect them?

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International marketing

ISBN: 978-0077446956

15th Edition

Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham

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Question Posted: Mar 01, 2012 06:34 AM

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What are intellectual property rights? Why should a company in international marketing take special steps to protect

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Industrial property rights are rights to the exclusive or limited u...View the full answer

International marketing

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