What are key forces in the general and industry environment that affect Campbells choice of strategy?

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What are key forces in the general and industry environment that affect Campbell’s choice of strategy?

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Strategic Management Text and Cases

ISBN: 978-1259196553

7th edition

Authors: Gregory Dess, Tom Lumpkin, Alan Eisner, Gerry McNamara

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Question Posted: Sep 03, 2015 07:01 AM

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What are key forces in the general and industry environment that affect Campbells choice of strategy?

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Organizational leaders must become aware of factors in the overall environment that might affect their ability to create a competitive advantage So how do managers become environmentally aware By doin...View the full answer

Strategic Management Text and Cases

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