What are reference groups? How do they influence buying behavior? Name some of your own reference groups.

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Foundations of Marketing

ISBN: 978-0547154565

3rd Edition

Authors: William M. Pride, O. C. Ferrell

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Question Posted: Sep 04, 2012 06:32 AM

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What are reference groups? How do they influence buying behavior? Name some of your own reference groups.

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A reference group is a group an individual identifies so strongly with that he or she ta...View the full answer

Foundations of Marketing

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