What are shock ads? Do you think they are designed to create sales, or to bring attention

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What are shock ads? Do you think they are designed to create sales, or to bring attention to specific issues? Do they work?

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:45 AM

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What are shock ads? Do you think they are designed to create sales, or to bring attention

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Shock advertising refers to ads in which companies use nudity sexual suggestiveness violence or some other startling images to capture consumers interest and intention One of the primary goals of the ...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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