What are some factors that influence how an organizational buyer evaluates a purchase decision?

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Consumer Behavior Buying, Having and Being

ISBN: 978-0133450897

11th edition

Authors: Michael R. Solomon

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Question Posted: Jul 11, 2015 01:30 AM

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What are some factors that influence how an organizational buyer evaluates a purchase decision?

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A number of factors influence the organizational buyers perception of the purchase situation Th...View the full answer

Consumer Behavior Buying, Having and Being

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