What are some of the important independent variables that must be dealt with in an experiment to

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What are some of the important independent variables that must be dealt with in an experiment to test consumer reaction to a pilot for a new TV series? Explain why these variables are important.

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Marketing Research Essentials

ISBN: 978-1118249321

8th edition

Authors: Carl McDaniel Jr., Roger Gates

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Question Posted: Jan 14, 2016 01:20 AM

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What are some of the important independent variables that must be dealt with in an experiment to

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