Of the primary data collection techniques available to the researcher (survey, observation, experimentation), why is the experiment

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Of the primary data collection techniques available to the researcher (survey, observation, experimentation), why is the experiment the only one that can provide conclusive evidence of causal relationships? Of the various types of experiments, which type or types provide the best evidence of causation or non-causation?
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Marketing Research Essentials

ISBN: 978-1118249321

8th edition

Authors: Carl McDaniel Jr., Roger Gates

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