Tico Taco, a national chain of Mexican fast-food restaurants, has developed the Super Sonic Taco, which is

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Tico Taco, a national chain of Mexican fast-food restaurants, has developed the “Super Sonic Taco,” which is the largest taco in the market and sells for $1.19. Tico Taco has identified its target customers for this new product as men under 30 who are not concerned about health issues, such as fat content or calories. It wants to test the product in at least four regional markets before making a decision to introduce it nationally. Which cities would you recommend using? Why would you recommend these cities?
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Marketing Research Essentials

ISBN: 978-1118249321

8th edition

Authors: Carl McDaniel Jr., Roger Gates

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