What are some particularly troublesome problems caused by language in foreign marketing? Discuss.

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International marketing

ISBN: 978-0077446956

15th Edition

Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham

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Question Posted: Mar 01, 2012 06:32 AM

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What are some particularly troublesome problems caused by language in foreign marketing? Discuss.

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Language poses some difficult problems in foreign marketing not merely becaus...View the full answer

International marketing

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