What are some problems created by language and the ability to comprehend the questions in collecting primary

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What are some problems created by language and the ability to comprehend the questions in collecting primary data? How can a foreign market researcher overcome these difficulties?

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International marketing

ISBN: 978-0077446956

15th Edition

Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham

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Question Posted: Mar 01, 2012 06:34 AM

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What are some problems created by language and the ability to comprehend the questions in collecting primary

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The problems created by language are many The obvious of course is the ability of the ...View the full answer

International marketing

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